Nowadays, business people often market their products in a way that they will easily grab the attention of the audience, especially those potential customers of the products. In order to be more appealing, marketers today do not just use texts to say something about their products. Most of the time, they use photos and videos in order for the audience to have a better appreciation of the products.
The strategy of using photos and videos should be executed properly in order to establish a good engagement with the audience. These elements, together with some texts, will help in enhancing your content. It can help you gain the interests of the audience towards your product by adding traffics to your websites through the efforts of the audience to view photos and/or videos related to the products being marketed.
The use of photos and videos in marketing is not just applied today because it is what is ‘in’ today. It is also because the visual information transmitted to the brain amount to 90% (blog.wishpond.com). This means that there will be greater chances for products to be remembered by people if they are able to see images and even videos about it. It also means that visual content can communicate better than simply having texts to market certain products. It will also be a lot easier for the marketers to spread the value of the products because the audience they will not merely read texts regrading the product but will also see images that will possibly retain to their memory. The images will be the ones that will trigger the values of the products when they see them.
Another reason visual content is getting more appealing in the present time is because most customers or potential customers would likely to believe that the product is worth purchasing if they see something that will prove its worth and quality. Reading texts about certain products would seem to be boring and just a little bit engaging. But with the use of photos and videos, products will be a lot easier to market.
Using visual content does not mean totally abandoning the use of texts when marketing products. It only means that there should be a balance between what can be read and what can be seen so that the audience will not get overwhelmed by too much amount of both texts, photos, and videos.