Commonly Misused Words by Pinoys: A Viral Video

As one of our class requirements in one of our major subjects, we were tasked to create a viral video per group. For this activity, our group decided to create a video about the commonly misused words by Filipinos.

So what are the REASONS in creating this kind of video?

First, is because of the prevalence of grammatical errors. Filipinos usually commit honest mistakes of not using the correct words or terms.

1st

When using or speaking the English language, most Filipinos would refer to the Tagalog language which is the most commonly used language in the Philippines. With this, a lot of Filipinos often mix the English and Tagalog language or Taglish. With the mix of two languages, most of us commit the error using the wrong terms when writing or speaking the English language.

2nd

3rd

The second reason is that most of our population, especially those Social Networking Sites (SNS) are fond of sharing something informative on their accounts. So in creating this kind of video, we also considered its possible appeal to the viewers.

The third reason is that it is easy to comprehend and remember. Since most of the Filipino viewers can relate to this video, they can easily remember its content and would possibly make the video as a reference for future use.

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Also, we made it clear that the purpose of creating this video is not to insult or to offend the viewers but to educate them.

STRATEGIES

In order to successfully promote out video to the audience, we also considered the following elements:

P latform

E ngagement

ime

For the platform, we use the social networking sites such as facebook and twitter where we shared the video that we have uploaded on the youtube.

To establish engagement with the viewers, our group decided to to encourage the viewers to participate in sharing words and terms that are commonly misused by Pinoys by letting them comment on the video.

8th

We also consider the time of sharing the videos online. For instance, in sharing it on twitter, our group used the followerwonk to determine the peak of the time wherein the twitter followers are mostly online. We did this in order that audience can be able to see it once they go online and be able to share it to their friends as well.

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So after five days after we have uploaded the video, we checked it for its ANALYTICS.

Our video earned a total of 135 unique views (301+ for the total views), 12 likes, 11 shares and 3 comments on youtube. On facebook on the other hand, our video earned a total of 20 shares. We also earned comments and feedback from the viewers of the video.

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By using infographics, photos and images in this video, we were able to create an appealing video for the audience to view. The combination of texts and images makes a balance so that the viewers will not get too much of both elements, just right, just enough.

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Visual Content Marketing

Nowadays, business people often market their products in a way that they will easily grab the attention of the audience, especially those potential customers of the products. In order to be more appealing, marketers today do not just use texts to say something about their products. Most of the time, they use photos and videos in order for the audience to have a better appreciation of the products.

The strategy of using photos and videos should be executed properly in order to establish a good engagement with the audience. These elements, together with some texts, will help in enhancing your content. It can help you gain the interests of the audience towards your product by adding traffics to your websites through the efforts of the audience to view photos and/or videos related to the products being marketed.

The use of photos and videos in marketing is not just applied today because it is what is ‘in’ today. It is also because the visual information transmitted to the brain amount to 90% (blog.wishpond.com). This means that there will be greater chances for products to be remembered by people if they are able to see images and even videos about it. It also means that visual content can communicate better than simply having texts to market certain products. It will also be a lot easier for the marketers to spread the value of the products because the audience they will not merely read texts regrading the product but will also see images that will possibly retain to their memory. The images will be the ones that will trigger the values of the products when they see them.

Another reason visual content is getting more appealing in the present time is because most customers or potential customers would likely to believe that the product is worth purchasing if they see something that will prove its worth and quality. Reading texts about certain products would seem to be boring and just a little bit engaging. But with the use of photos and videos, products will be a lot easier to market.

Using visual content does not mean totally abandoning the use of texts when marketing products. It only means that there should be a balance between what can be read and what can be seen so that the audience will not get overwhelmed by too much amount of both texts, photos, and videos.